Welcome to BetterDrea.ms — the design studio of Greg Dubeau and his creative partners.

A design-centric partnership for people driven to create positive change.

Let’s chat! 

We can make something awesome together. Here’s how!

Eyeball with cursor adjusting bezier curve.

Graphic Design

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Star drawing line

Illustration

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Pantone paper airplane

Art Direction

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Pie chart as sunset

Data Visualization

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Heart shape with target inside.

Branding

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Recent Projects

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Cheer Factory

Rebranding cheerleading excellence through passion and expertise.

See project

Destiny's Diner UI thumbnail.

Woopla Gaming

Building free-to-play casino-style gaming experiences for online communities.

See project

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WSIS

Professional cooperation across agencies representing safe and healthy workplaces.

→ See project

What’s on the desk?

Work in Progress

Transforming the user experience for hungry patients in hospital care.

Coming soon

AFKC Work in Progress

Work in Progress

Exploring global citizenship through interactive maps and storytelling.

Coming soon

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Work in Progress

Creating a cultural framework for trauma-informed care and well-being.

Coming soon

Somewhat Recent News

Sep 19/2025

BetterDrea.ms helps launch National Forest Week with the Canadian Institute of Forestry (CIF)

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In September of each year, the Canadian Institute of Forestry (CIF) coordinates the celebration of Canadian forests through National Forest Week. BetterDrea.ms was lucky enough to design an identity for the 2025 theme, Roots of Resilience: From Seed to Canopy. We invite all Canadians to learn about Canada’s forest heritage and to raise awareness about this valuable and renewable resource. Forests are fundamental to our economy, culture, traditions and history – and to our future. Learn more here

Apr 1/2025

BetterDrea.ms + Visual Arts Nova Scotia (VANS)
The official 2025 BIG VISION program partnership

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Visual Arts Nova Scotia (VANS) turns 50 years old this year. 50! That’s half a century supporting the growth and vitality of the province’s visual arts community. It’s no surprise that BetterDrea.ms is teaming up with them to develop their brand to meet the special occasion with all the flair and gusto the moment deserves!

Mar 19/2025

Halifax Chamber of Commerce welcomes BetterDrea.ms!

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Big biz, here we come! BetterDrea.ms is joining the Halifax Chamber of Commerce → membership! We’re pumped to collaborate, learn, and grow with HRM’s amazing businesses.

Want to learn more about what we’re up to?

Get in touch with us or check out what we’ve been up to lately on Instagram and LinkedIn.