Cheer Factory + Better Dreams
Rebranding cheerleading excellence through passion and expertise.
Services: Brand identity, art direction, and graphic design for print and screen
Product: Logo, visual identity, social media template suite, promotional collateral and event marketing materials
Client
Cheer Factory is a Canadian-based, competitive cheerleading organization that provides skills clinics, camps, events, conferences, and program development to an International audience of cheerleading coaches, athletes, and gyms.
cheerfactory.com →
Team
Chris MacLeod
Lia Smith
Greg Dubeau
Cheer Factory is the intersection where passion meets performance
Cheer Factory (→) is a leader in the world of competitive cheerleading, dedicated to elevating the sport through expert training and collaboration. They offer top-tier skills clinics, choreography, custom music, and coach consulting, along with dynamic conferences that unite and inspire the cheerleading community through learning and teamwork.
Elevating the logo with strategy and style
To strengthen their brand, Cheer Factory needed a refreshed visual identity, starting with their logo. Their previous logo carried strong brand equity but lacked the modern appeal needed for future growth. Our strategy focused on preserving key design elements while exploring bold new ways to capture the energy, professionalism, and innovation that define the organization.
A bold new visual identity built with the future in mind
Cheer Factory’s visual identity was revitalized for modern digital and experiential applications. We developed a dynamic, user-friendly system that empowers them to create both planned and spontaneous content with ease. A modular texture suite, along with a carefully curated selection of colours and fonts, ensures consistency while maintaining brand integrity and flexibility.
