Thunder Bay Regional Health Sciences Foundation + Better Dreams
Raising awareness for the need of state-of-the-art, life-saving medical equipment in remote communities.
Services: Graphic design and illustration for print, screen, out-of-home, and environmental installation
Product: Omni-channel advertising campaign for regional fundraising initiative
Client
The Thunder Bay Regional Health Sciences Foundation inspires the people of Northwestern Ontario to give generously to enable the advancement of world class healthcare and medical equipment at the Thunder Bay Regional Health Sciences Centre in Thunder Bay, Ontario.
healthsciencesfoundation.ca →
Team
Agency: Generator Strategy Advertising
Barry Smith
Heather Cranston-Lesniewski
Amanda Phillips
Kim Latimer
Robin Moss
Aaron Tator
Sencia Web Solutions
Greg Dubeau
Thunder Bay Regional Health Sciences Foundation: Educating the public about the impact of their donations
The Thunder Bay Regional Health Sciences Foundation (TBRHSF →) enjoyed strong brand recognition in the community, yet there was still a gap in understanding regarding the extent and significance of their role at the Thunder Bay Regional Health Sciences Centre. To address this, we were tasked with crafting a campaign that effectively communicated how the local charitable donations raised by the TBRHSF were utilized to acquire state-of-the-art medical equipment, and why it was crucial for Northwestern Ontarians to continue their support. Our inspiration stemmed from the question: What if…?
What if…someone you cared for had a medical emergency, but didn’t have access to proper emergency medical equipment?
What if…someone you loved was living with cancer, but had to travel a great distance to use proper cancer care technology?
What if…a child struggles to survive without medical intervention?
What if…some day…you had an accident? And you needed state-of-the-art medical equipment to maintain your quality of life.
Promoting the campaign inside and outside the hospital
The Missing Piece campaign engaged audiences both within and beyond the hospital walls. In addition to traditional media channels like print and radio, the campaign introduced immersive experiences within the hospital itself. These included elevator door wraps, wall murals, mobile blood cart decals, and strategically placed point-of-sale installations.
