Qualifications Evaluation Council of Ontario + Better Dreams
Celebrating the history and future success of the evaluators who support Ontario teachers.
Services: Brand identity
Product: Logo, visual identity, and brand strategy
Client
Qualifications Evaluation Council of Ontario (QECO) evaluates Ontario teacher credentials to provide the highest possible category placement for salary purposes, and provides category upgrading information to applicants.
qeco.ca →
Team
Ken Collins
Liz Papadopolous
Greg Dubeau
Updating QECO’s brand identity through a modern lens
The Qualifications Evaluation Council of Ontario (QECO →) sought to rejuvenate its brand identity by defining a contemporary brand positioning and updating its logo and visual identity. Key objectives included aligning the branding with current professional standards, preserving recognizability and familiar elements for their audience of Ontario Certified Teachers, and creating a comprehensive brand asset package that is user-friendly for non-designers.
Celebrating 50 years of QECO excellence with a special anniversary logo
In honour of their 50th anniversary, QECO seized the moment to not just redesign their logo and update their visual identity, but also to introduce a special 50-year anniversary edition logo. The challenge for us was to bring fresh energy into QECO’s brand identity while safeguarding the familiarity and brand value accumulated over the past five decades.
