McDonald’s + Better Dreams
Throwing a party for the much-awaited launch of all day breakfast in Canada.
Services: Graphic design and art direction for print, screen, video, out-of-home, and environmental installation
Product: Omni-channel advertising campaign and local activation for national product launch
Client
McDonald’s Canada is one of the world’s leading foodservice retailers. From coast to coast, they serve delicious choices to more than 2.5 million people in over 1,400 locations every day.
mcdonalds.com→
Team
Agency: Cossette
Maude Drouin-Halou
Sarah Densmore
Andrew Mumford
Vicky Morin
Adrian Comeau
Don Veinish
Ben Bennett
Kevin Fraser
Prime Marketing
Alex MacLean
Greg Dubeau
McDonald’s all day breakfast finally reaches Canada
11:00 am — Forever a contentious time for Canadian McDonald’s (→) breakfast lovers. If you’re not the early bird type, then getting that classic Egg McMuffin hot off the grill can be a real struggle. Say no more fam. A new era at McDonald’s has begun.
Midnight breakfast bash: Atlantic Canada welcomes McDonald’s #AllDayBreakfast
We brought #AllDayBreakfast to Atlantic Canada by hosting two midnight breakfast parties within 24 hours, one in Halifax and the other in St. John’s. These events were our way of thanking loyal McDonald’s customers for their patience, passion, and enthusiasm. To ensure maximum engagement with the night owl, student, and youth demographic, we collaborated with local social media hubs, influencers, and food bloggers. Additionally, we implemented an out-of-home advertising campaign specifically targeted at regional post-secondary campuses.
McDonald’s + East Coast Lifestyle collaboration
We teamed up with Alex MacLean from East Coast Lifestyle (→) to create an exclusive co-branded onesie pyjama set, given out for free to guests at our midnight breakfast parties. With singing, dancing, and over 600 Egg McMuffins devoured, we came together to celebrate the launch of McDonald’s #AllDayBreakfast in Canada.
