Killam Apartments + Better Dreams
Emphasizing the freeness felt when you don’t have to pay rent for a year.
Services: Graphic design and art direction for print, screen, video, and out-of-home
Product: Omni-channel advertising campaign for annual promotional event
Client
Killam Apartment REIT is a growth-oriented Canadian real estate investment trust owning, operating and developing apartments and manufactured home communities (MHCs). Killam owns a $3.8 billion real estate portfolio, located in Atlantic Canada, Ontario, Alberta and British Columbia.
killamreit.com →
Team
Agency: Cossette
Sam Abudayyeh
Jena McCulloch
Brad Dykema
Don Veinish
Ben Bennett
Kevin Fraser
Kelci MacDonald
Karen Lewis
Becky Ryan
Greg Dubeau
Killam Apartments: Elevating brand visibility with cheeky campaign
Since 2013, Killam Apartments (→) has been conducting an annual “free rent for a year” campaign aimed at promoting their locations and enhancing brand recognition, ultimately seeking to attract new tenants and boost lease signings. Our challenge was to design a fresh ‘free rent’ campaign to elevate the Killam brand’s national visibility in densely populated rental markets across Ontario, Alberta, and Atlantic Canada.
The liberating lifestyle of Killam tenants
We designed a straightforward yet compelling message to champion Killam’s yearly campaign: What embodies the essence of living free? It’s living uninhibited…or simply, naked. Our campaign employed short pre-roll videos and out-of-home marketing to spotlight the liberating lifestyle of Killam tenants, living unabashedly and without the burden of rent—or any other worldly concern.
