Killam Apartments + Better Dreams
Reminding students that living in residence is not ideal and there are affordable alternatives.
Services: Graphic design and art direction for print, screen, video, and out-of-home
Product: Omni-channel advertising campaign for annual promotional event
Client
Killam Apartment REIT is a growth-oriented Canadian real estate investment trust owning, operating and developing apartments and manufactured home communities (MHCs). Killam owns a $3.8 billion real estate portfolio, located in Atlantic Canada, Ontario, Alberta and British Columbia.
killamreit.com →
Team
Agency: Cossette
Maude Drouin-Halou
Jena McCulloch
Brad Dykema
Don Veinish
Ben Bennett
Kevin Fraser
Mike Caines
Greg Dubeau
Killam Apartments: Providing students with the off-campus housing they deserve
As the largest landlord in Atlantic Canada, Killam Apartments (→) oversees a significant portion of the housing market. Throughout the academic school year, Halifax experiences a surge of 30,000 students flocking to the downtown core. Given this landscape, Killam challenged us with developing a B2C marketing campaign tailored to college and university students residing either on campus or off-campus, who were in search of a fresh apartment.
Why is on-campus living so bad?
The rooms are subpar. The beds leave much to be desired. The food? Not great. And don’t even get us started on the luck of the draw with roommates—yeah, they suck too. Transitioning from residence to your own Killam apartment? That’s a triumph. In our #KillamBeatsRes campaign, we’re hyping it up like it’s the ultimate victory in the annals of human history.
Killam Apartments is giving students rooms AND a chance for some cash
After clicking on each video, viewers were directed to a temporary landing page on the Killam Students website, prompting them to participate in a contest for a shot at winning $500 and a month of rent-free living with Killam. Every entry generated a social media post featuring a link to the video and offered a chance to tag a friend, urging them to join the contest too.
